Start Free Trial
From £49 a month. Minutes included, no contract.
Industries
Set up for how your industry takes calls.

Pick your trade and the AI tags, reports and routing come ready made.

Which one are you?
See All Industries →
Trades & Home ServicesPlumbers, electricians, roofers Home ImprovementWindows, kitchens, solar LegalLaw firms and conveyancers DentalPrivate and mixed practices Private HealthcareClinics, physio, aesthetics AutomotiveGarages, bodyshops, dealers Estate & Letting AgentsSales and lettings Hospitality & VenuesHotels, restaurants, weddings Financial ServicesBrokers, IFAs, insurance Education & TrainingSchools, colleges, courses RecruitmentAgencies and job boards Franchises & Multi-SiteBranches and networks
Not on the list? Tell us how you take calls and we will set it up with you.Book a Demo →
Start here What Is Call Tracking? How it works and whether your business needs it, in plain English. Read the Guide →
Latest from the blog Is ChatGPT Sending You Customers? How to Find Out1 November 2026 Why Your Best Channel Might Not Be the One That Gets the Call1 November 2026
Learn it, set it up, get help.
All Resources →
Learn
How It WorksEvery step, start to finish. BlogTips on calls, ads and SEO. GuidesCall tracking in plain English. GlossaryEvery term explained simply.
Get Started
Switching to Call TrackedWe port your numbers for you. UK Local NumbersLocal, 03 and 0800 numbers. Help CentreSet-up steps and answers. API DocumentationBuild on our REST API.
Compare
vs MediahawkUK, from £179 a month. vs InfinityBuilt for big teams. vs CallRailUS, priced in dollars. vs WhatConvertsUS lead tracking. Ruler AlternativeAttribution, calls first.
Company
About UsThe people behind it. Security & GDPRHow we look after call data. PartnersResell it under your own brand. ContactTalk to someone in the UK.
How much are missed calls costing you each month?Work It Out →
Blog

Category: Google Ads

A qualified phone call is matched to the Google Ads click that led to it and sent back as a conversion, so the conversions chart now includes phone calls. Microsoft Ads, Meta and GA4 work the same way.01632 960 482Google Ads · 4m 12sQualified leadgclid matchedConversionsPhone calls now countedGoogle AdsMicrosoft AdsMetaGA4Only calls that pass your rules are sent
 Google Ads October 13, 2026

Why Counting Every Call as a Conversion Hurts Your Google Ads

Sending every phone call to Google Ads as a conversion feels like progress. It can actually teach Smart Bidding to find the wrong people. Here is a better approach.

See your first tracked call today.

14 days free, no card needed. Start with two numbers, and all six when you add a card. Most people are set up within ten minutes.

Start free trial See pricing