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Set up for how your industry takes calls.

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Trades & Home ServicesPlumbers, electricians, roofers Home ImprovementWindows, kitchens, solar LegalLaw firms and conveyancers DentalPrivate and mixed practices Private HealthcareClinics, physio, aesthetics AutomotiveGarages, bodyshops, dealers Estate & Letting AgentsSales and lettings Hospitality & VenuesHotels, restaurants, weddings Financial ServicesBrokers, IFAs, insurance Education & TrainingSchools, colleges, courses RecruitmentAgencies and job boards Franchises & Multi-SiteBranches and networks
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Start here What Is Call Tracking? How it works and whether your business needs it, in plain English. Read the Guide →
Latest from the blog Is ChatGPT Sending You Customers? How to Find Out1 November 2026 Why Your Best Channel Might Not Be the One That Gets the Call1 November 2026
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How It WorksEvery step, start to finish. BlogTips on calls, ads and SEO. GuidesCall tracking in plain English. GlossaryEvery term explained simply.
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Switching to Call TrackedWe port your numbers for you. UK Local NumbersLocal, 03 and 0800 numbers. Help CentreSet-up steps and answers. API DocumentationBuild on our REST API.
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vs MediahawkUK, from £179 a month. vs InfinityBuilt for big teams. vs CallRailUS, priced in dollars. vs WhatConvertsUS lead tracking. Ruler AlternativeAttribution, calls first.
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Social media managers

See which Facebook and Instagram ads make the phone ring.

Facebook and Instagram adverts drive plenty of calls, but Meta cannot see them. Track every call from your ads and send the good ones back so campaigns find more people like them.

Start your 14-day free trialBook a 15-minute demo
A qualified phone call is matched to the Google Ads click that led to it and sent back as a conversion, so the conversions chart now includes phone calls. Microsoft Ads, Meta and GA4 work the same way.01632 960 482Google Ads · 4m 12sQualified leadgclid matchedConversionsPhone calls now countedGoogle AdsMicrosoft AdsMetaGA4Only calls that pass your rules are sent

The problem

When someone clicks your advert, reads your website and then picks up the phone, the ad platform never finds out. Campaigns that bring calls look like they are failing, and the algorithm learns from the wrong people.

How we fix it

  1. Clicks from your adverts are recognised automatically as their own source, and our script keeps Meta's click ID (fbclid).
  2. The visitor sees a tracking number on your website. When they ring, we match the call to their visit and the click.
  3. Qualified calls go to Meta through the Conversions API, so Facebook and Instagram campaigns learn which people actually ring.
  4. Booked jobs and won jobs can go back too, with the money taken, so you can bid on revenue rather than enquiries.

What you can now answer

  • How many calls each campaign and advert brings, not just clicks
  • Cost per real phone lead, with spam and sales calls filtered out
  • Which landing pages make people pick up the phone
  • Which campaigns bring jobs that actually pay

Which plans include it?

Sending conversions to Meta (Conversions API) is included on Growth, Pro and Agency. Every plan tracks calls from your ads in your own reports.

More ways people use Call Tracked

All use cases →

Prove SEO Is Working

Rankings do not pay invoices. Calls do. Count every call from organic search and Google Business Profile, with recordings and summaries that prove they were real enquiries.

Google Business Profile Call Tracking

For most local businesses, Google Business Profile brings more calls than anything else. Give it its own number and see exactly how many, and how many were real jobs.

Google Ads Call Tracking

See which keywords, ads and audiences drive real phone leads, then let Smart Bidding chase the calls that turn into jobs.

Microsoft Ads Call Tracking

Microsoft Ads often brings older, higher-value searchers who prefer to ring. Track every call from your campaigns and send the qualified ones back as offline conversions.

See your first tracked call today.

14 days free, no card needed. Start with two numbers, and all six when you add a card. Most people are set up within ten minutes.

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