Make Bing and Microsoft Ads count phone calls too.

The problem

When someone clicks your advert, reads your website and then picks up the phone, the ad platform never finds out. Campaigns that bring calls look like they are failing, and the algorithm learns from the wrong people.

How we fix it

1. Clicks from your adverts are recognised automatically as their own source, and our script keeps Microsoft's click ID (msclkid).
2. The visitor sees a tracking number on your website. When they ring, we match the call to their visit and the click.
3. Qualified calls are uploaded to Microsoft Advertising as offline conversions against the click, the same way as Google Ads.
4. Booked jobs and won jobs can go back too, with the money taken, so you can bid on revenue rather than enquiries.

What you can now answer

• How many calls each campaign and advert brings, not just clicks
• Cost per real phone lead, with spam and sales calls filtered out
• Which landing pages make people pick up the phone
• Which campaigns bring jobs that actually pay

Which plans include it?

Sending conversions to Microsoft Advertising (offline conversions) is included on Growth, Pro and Agency. Every plan tracks calls from your ads in your own reports.