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Industries
Set up for how your industry takes calls.

Pick your trade and the AI tags, reports and routing come ready made.

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Trades and home servicesPlumbers, electricians, roofers Home improvementWindows, kitchens, solar LegalLaw firms and conveyancers DentalPrivate and mixed practices Private healthcareClinics, physio, aesthetics AutomotiveGarages, bodyshops, dealers Estate and letting agentsSales and lettings Hospitality and venuesHotels, restaurants, weddings Financial servicesBrokers, IFAs, insurance Education and trainingSchools, colleges, courses RecruitmentAgencies and job boards Franchises and multi-siteBranches and networks
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Start here What is call tracking? How it works and whether your business needs it, in plain English. Read the guide →
Latest from the blog How agencies can add call tracking to every SEO retainer27 October 2026 Five things AI call summaries tell you that call counts never will20 October 2026
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Switching to Call TrackedWe port your numbers for you. UK local numbersLocal, 03 and 0800 numbers. Help centreSet-up steps and answers. API documentationBuild on our REST API.
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Understand

Reports a business owner will actually read.

Calls, real leads, answer rates and cost per lead by channel, on one dashboard and in a monthly email written in plain English.

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A report showing calls by channel, with Google Ads at the top, plus answer rate and cost per lead. The report can be emailed each month.Calls by channel412Google Ads128Google Business Profile96Organic search84Facebook41Van and leaflets37Checkatrade26Answer rate 91%Cost per lead £14Emailed monthly

The dashboard

Your dashboard opens on the questions people actually ask. How many calls this month, compared with last month. Which channels they came from. How many were real leads. How many we missed. Every chart can be filtered by date, channel, campaign, number, location or tag, and every figure clicks through to the calls behind it.

Reports that matter

  • Calls and leads by channel. The headline report, with real leads separated from all calls.
  • Cost per lead. Connect Google Ads and Microsoft Ads and we pull in spend automatically. Add spend for other channels by hand.
  • Answer rate. By hour and day of the week, so you can see when calls are being missed and plan cover.
  • Keywords and landing pages. Which searches and pages bring calls.
  • Team performance. Calls answered, average handling time and outcomes by person or ring group.

Scheduled reports

Send a summary by email every week or month, to as many people as you like. Agency partners can send them under their own brand. Reports are written in plain English, so "calls from organic search rose 18% to 84, and 61 were real leads" rather than a wall of charts.

Your data, your way

  • Export any report to CSV or PDF.
  • Pull everything into Looker Studio with our connector.
  • Send every call to GA4, so calls appear next to your web data.
  • Build your own reporting on our API.

Frequently asked questions

Can I share a dashboard with someone who does not have a login?

Yes. Create a read-only link, with an optional expiry date.

How far back do reports go?

For as long as you are a customer. Recordings follow your retention settings, but call records and reports are kept.

Works hand in hand with

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Call transcription and summaries

Every recorded call is turned into a searchable transcript and a short summary of what the caller wanted, what was agreed and what happens next.

Lead scoring and call outcomes

Every call gets a lead score from 0 to 100 and an outcome such as new lead, booking, existing customer or spam, so you can compare channels on quality, not just volume.

Revenue tracking

Tie quotes, jobs and sales back to the call and the channel that started them, so you can see revenue and return on ad spend by channel, not just leads.

Dynamic number insertion

One line of code swaps the phone number on your website based on where each visitor came from. When they call, you know the source, the campaign and even the keyword.

See your first tracked call today.

14 days free, three numbers included, no card needed. Most people are set up within ten minutes.

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