Learn how to get more from every call.
Plain-English guides, tools and articles on call tracking, call recording rules, Google Ads and local SEO.
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What is call tracking?
A plain-English explanation of how call tracking works, what it tells you and whether your business needs it.
Call recording and the law in the UK
What UK GDPR, PECR, the interception regulations and PCI DSS mean for businesses that record calls, and how to stay on the right side of them.
How to track phone calls as Google Ads conversions
A step-by-step guide to getting phone calls from your website into Google Ads as conversions, so Smart Bidding can optimise for real phone leads.
Call tracking and SEO: how to measure calls without hurting rankings
How to track calls from organic search and Google Business Profile while keeping your business details consistent, and how to report on SEO with calls rather than rankings.
How to choose call tracking software in the UK
The questions to ask before you sign up, from number types and recording rules to pricing traps and agency features.
Work it out for your business
ROI calculator
Estimate the ad spend you could save and the missed calls you could win back.
Open the calculator →Call tracking glossary
DNI, GCLID, number pools, attribution models and more, in plain English.
Read the glossary →UK local numbers
Every area code we offer, plus 03 and 0800 numbers, and what each costs to call.
Find your area code →Agency margin calculator
See what reselling call tracking could add to your agency each year.
Work out your margin →Latest articles
All articles →How agencies can add call tracking to every SEO retainer
Call tracking turns an SEO report from rankings and traffic into calls and leads. Here is how agencies can roll it out across their clients, price it and use it to keep clients for longer.
Five things AI call summaries tell you that call counts never will
Call counts tell you how busy the phone was. Summaries, tags and scores tell you what is actually happening in those calls, and what to do about it.
Why counting every call as a conversion hurts your Google Ads
Sending every phone call to Google Ads as a conversion feels like progress. It can actually teach Smart Bidding to find the wrong people. Here is a better approach.
Google Business Profile calls: what the insights do not tell you
Your Business Profile performance report counts taps on the call button. It cannot tell you how many calls were real enquiries, or count people who dialled your number by hand.
Are your directory listings worth the money?
Trade directories and lead sites can be excellent or a waste of money, and their own reports rarely tell you which. A tracking number on each one does.
How many calls is your business missing?
Most businesses guess. When they start tracking, the real figure is usually higher than they expected. Here is how to measure it and what to do about it.
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