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Latest from the blog Is ChatGPT Sending You Customers? How to Find Out1 November 2026 Why Your Best Channel Might Not Be the One That Gets the Call1 November 2026
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Track

Find out if ChatGPT is sending you customers.

Calls from people who found you through ChatGPT, Perplexity, Gemini, Copilot or Claude get their own number and their own line in your reports. Included on every plan.

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Someone asks an AI assistant for a good emergency plumber in Leeds and clicks the first recommendation. The website shows them the AI search tracking number. In the calls by channel report, AI search has its own line: 12 calls, 9 of them real leads.AI assistantGood emergency plumber in Leeds?Here are three well-reviewedlocal firms:1. Kirkstall Heating ↗2. ... 3. ...Kirkstall Heating0113 496 0827Calls by channelGoogle Ads128Google Business Profile96Organic search72AI search129 of 12 were real leadsChatGPT · Perplexity · Gemini

Why it matters

More people now ask an AI assistant who to call before they search Google. "Who is a good emergency plumber in Leeds?" gets an answer with a few names and links. If yours is one of them, you want to know, and you want to know if those people actually ring.

How it works

  1. Someone asks ChatGPT, Perplexity, Gemini, Copilot or Claude for a recommendation and clicks the link to your website.
  2. Our script recognises the AI assistant they came from and shows them the AI search number.
  3. When they ring, the call is counted as AI search, with a recording, summary and lead score like any other call.

What you get

  • Its own channel. AI search sits next to Google Ads, organic search and your Google Business Profile in every report.
  • Its own number. One of the six numbers on Starter is set aside for AI search, so nothing else needs to change.
  • Lead quality, not just volume. AI summaries and lead scores show whether AI search callers are real enquiries.
  • Journeys. See which pages AI search visitors read before they rang.

The honest limit

If an AI answer shows your phone number and someone rings it without visiting your website, there is no visit to match. Nobody can tell that call came from AI. It shows up under your Google Business Profile or main number instead. Our guide Is ChatGPT sending you customers? explains more.

Frequently asked questions

Which AI assistants do you recognise?

ChatGPT, Perplexity, Gemini, Copilot and Claude, and we add others as they start sending visitors.

Which plans include it?

Every plan, from Starter at £49 a month.

Works hand in hand with

All Features →

Dynamic Number Insertion

One line of code swaps the phone number on your website based on where each visitor came from. When they call, you know the source, the campaign and even the keyword.

Tracking Numbers

Pick numbers in your own area code for Google Business Profile, directories, print, vehicles and radio. Every call forwards to your phone and is logged against the channel that number belongs to.

Form & Chat Tracking

Track website forms and chats from eight live chat tools with the same source data as your calls, so you can compare channels on all of their enquiries in one report.

Customer Journeys

For every tracked call and form, see the first channel that found them, the last one before they got in touch, and the pages they read in between.

See your first tracked call today.

14 days free, no card needed. Start with two numbers, and all six when you add a card. Most people are set up within ten minutes.

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