Looking for a Ruler Analytics alternative? Revenue attribution, with call tracking first.

The short version

Ruler Analytics is a UK marketing attribution platform that matches leads and revenue back to marketing. Call Tracked does the same job the other way round: call tracking first, with attribution and revenue built in, at prices a local business can justify.

Side by side

What you get	Call Tracked	Ruler Analytics
Starting point	Call tracking first, with attribution built in	Attribution platform first
Pricing	From £49 a month, published on our site	Plans based on monthly website visits
Revenue	CRM deals, Xero, Stripe, Calendly and sheet imports matched to the call	Revenue from CRM and other sources
Attribution models	Five models with a side-by-side Compare view	Multi-touch and data-driven attribution
AI on calls	Summaries, transcripts and lead scores on every plan	Check with Ruler
Free trial	14 days, no card needed	Check with Ruler

Where Ruler Analytics is strong

Ruler goes deep on attribution, with data-driven models and marketing mix modelling on its larger plans. If you need that level of analysis across a big website, it is worth a look.

Why people choose Call Tracked

• AI on every call. Summaries, transcripts and lead scores are included from Starter, not charged on top.
• UK first. Genuine local numbers, call data stored in the UK and recording that follows UK rules.
• Revenue built in. Won deals, paid invoices, payments and bookings come back to the call that started the job, with five attribution models.
• Simple prices. From £49 a month with minutes included, monthly rolling and no set-up fee. See Pricing.
• Agency friendly. White label, your own price list, and Pay As You Go from £39 a client.

Switching is easy

We port your existing numbers for you, so nothing printed or listed has to change, and we can run alongside your current setup until you are happy. See Switching to Call Tracked.