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Latest from the blog Is ChatGPT sending you customers? How to find out1 November 2026 Why your best channel might not be the one that gets the call1 November 2026
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Blog

Category: Attribution

A customer journey timeline: a Google search, a landing page and the pricing page on day one, then a Facebook advert and a phone call on day three. Both the first and last touch are recorded.Google searchemergency plumberDay 1Landing page/boiler-repairDay 1Pricing page2 min 10sDay 1Facebook adretargetingDay 3Phone call4m 12sDay 3First touch: Google AdsLast touch: Facebook ad
 Attribution November 1, 2026

Why your best channel might not be the one that gets the call

The channel that gets the phone call is often not the one that found the customer. A worked example from a plumbing firm shows how first touch and last touch tell very different stories.

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