Every enquiry by channel, not just the ones that ring.
Track website forms and chats from eight live chat tools with the same source data as your calls, so you can compare channels on all of their enquiries in one report.
Why calls on their own are only half the picture
Some people ring. Others fill in a form at eleven at night or start a chat on their lunch break. If you only count calls, a channel that drives lots of form fills looks worse than it is. Form and chat tracking puts every enquiry in one list with the same source, campaign and keyword data, so channel comparisons are fair.
How it works
The same script that handles dynamic number insertion listens for form submissions on your site. When someone sends a form, we record the fields you choose, the page it was sent from and the visitor's source. There is nothing to rebuild. It works with the forms you already have, including Contact Form 7, Gravity Forms, WPForms, Elementor and most hand-built HTML forms.
Live chat
Finished chats arrive as leads with the visit's source and keyword, and the whole chat is kept. Connect LiveChat, Intercom, Tidio, Tawk.to, Drift, Zoho SalesIQ, Olark or Pure Chat, or any chat tool that can send a webhook when a chat ends. You can send any other enquiry to us through the API.
What you get
- Calls, forms and chats in one enquiry list, filtered by channel, campaign or landing page
- Form fills sent to Google Ads and GA4 as conversions alongside calls
- Email or Slack alerts for each new enquiry with its source
- The full customer journey for every form, the same as for calls
Frequently asked questions
Do you store everything people type into forms?
Only the fields you choose. You can exclude anything sensitive, and payment fields are never captured.
Will it stop my forms sending their normal emails?
No. We listen alongside your form. It keeps working exactly as it does today.
How does a chat get joined to the visit?
One line of code passes our visitor ID to the chat tool. We show you the exact line for each tool when you connect it.
Works hand in hand with
All Features →Dynamic Number Insertion
One line of code swaps the phone number on your website based on where each visitor came from. When they call, you know the source, the campaign and even the keyword.
AI Search Tracking
Calls from people who found you through ChatGPT, Perplexity, Gemini, Copilot or Claude get their own number and their own line in your reports. Included on every plan.
Tracking Numbers
Pick numbers in your own area code for Google Business Profile, directories, print, vehicles and radio. Every call forwards to your phone and is logged against the channel that number belongs to.
Customer Journeys
For every tracked call and form, see the first channel that found them, the last one before they got in touch, and the pages they read in between.
See your first tracked call today.
14 days free, no card needed. Start with two numbers, and all six when you add a card. Most people are set up within ten minutes.