Local businesses

Count every call from your Google listing.

For most local businesses, Google Business Profile brings more calls than anything else. Give it its own number and see exactly how many, and how many were real jobs.

A Google Business Profile listing and an organic search result each show their own tracking number, so calls from local search and organic search are counted separately.plumber near meHarrogate Heating Ltd★★★★★ · Plumber · Open now01423 960 117harrogateheating.co.ukEmergency Plumber in Harrogate01423 960 744From search180calls this month96 GBP · 84 organic

Why your listing needs its own number

Google's own insights show how many people tapped the call button, not how many got through, how long they spoke or whether they booked. And calls from people who found you on Maps then rang the number on your website get credited to the website. A dedicated number fixes both.

The set-up we recommend

  1. Choose a local number in your own area code. Starter includes one for your Google Business Profile.
  2. Add it as the primary number on your listing.
  3. Keep your main number on the listing as an additional number, so your details still match your website and directories.
  4. Turn on recording and AI summaries so you can see which calls were real enquiries.

What you can now answer

  • How many calls your listing brings each month, and how many you missed
  • How many of those calls were new customers, bookings or spam
  • Whether local SEO work is bringing more calls from your listing
  • Which hours people ring, so you can staff the phone when it matters

Does it hurt my rankings?

Not when it is set up this way. Your main number stays on the listing as an additional number, so your name, address and phone details stay consistent across the web. Our guide to call tracking and SEO explains why.

See your first tracked call today.

14 days free, no card needed. Start with two numbers, and all six when you add a card. Most people are set up within ten minutes.