Author: Marty
Why your best channel might not be the one that gets the call
The channel that gets the phone call is often not the one that found the customer. A worked example from a plumbing firm shows how first touch and last touch tell very different stories.
Is ChatGPT sending you customers? How to find out
More people ask an AI assistant who to call before they search Google. Here is how AI search sends people to your business, what you can and cannot track, and what the numbers looked like for one firm.
How agencies can add call tracking to every SEO retainer
Call tracking turns an SEO report from rankings and traffic into calls and leads. Here is how agencies can roll it out across their clients, price it and use it to keep clients for longer.
Five things AI call summaries tell you that call counts never will
Call counts tell you how busy the phone was. Summaries, tags and scores tell you what is actually happening in those calls, and what to do about it.
Why counting every call as a conversion hurts your Google Ads
Sending every phone call to Google Ads as a conversion feels like progress. It can actually teach Smart Bidding to find the wrong people. Here is a better approach.
Google Business Profile calls: what the insights do not tell you
Your Business Profile performance report counts taps on the call button. It cannot tell you how many calls were real enquiries, or count people who dialled your number by hand.
Are your directory listings worth the money?
Trade directories and lead sites can be excellent or a waste of money, and their own reports rarely tell you which. A tracking number on each one does.
How many calls is your business missing?
Most businesses guess. When they start tracking, the real figure is usually higher than they expected. Here is how to measure it and what to do about it.
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